BUCKAZ Communications is a promotional product distributor and proud member of the Advertising Specialty Institute. Promotional products, also known as ad specialties, make up a nearly $25 billion dollar industry and are used by virtually every business in America.
Why? Because promotional products make an impression in more ways than one.
It all starts with design and layout! We can help with all your design needs to ensure your files beautiful, print ready and to spec.
Let’s take a look at how branded apparel can make a difference for your brand. For one thing, 85% of people who have received a piece of clothing can remember the company they received it from.
According to ASI (Advertising Specialty Institute you will get a great return on your investment with a low cost of impression using apparel to appreciate your customers, acquire new customers, or just want to get your brand out into the marketplace.
Today’s apparel needs to be high quality and on trend as well as flattering. There is a big shift to cotton blends as opposed to the old polyester styles. Whether you’re looking for outerwear, t-shirts, polo shirts or accessories, let the pros at BUCK help you outfit your brand!
Nearly a $2B industry within promotional products, one of the categories from an environmental sustainability and corporate responsibility standpoint is bags. Bags are a great give-away and great for your brand because they are functional, get used, and give off thousands of impressions per use. Just because you have your logo on it doesn’t mean a consumer is going to keep it. Bags provide you with the exposure you want to get out of a promotional product. Whether its for the beach (think canvas, burlap, cotton, or drawstring), a sporting event (think fanny pack, clear recycled plastic), travel (think backpack, duffel bag, koozies, coolers), grocery store (fabric, polyester) or any other industry you can think of, promotional bags will provide you with the best bang for your buck!
At a cost of 1/10 of a cent you can’t get a better cost per impression than using writing instruments as a part of your promotional products strategy. Out of all the possible promotional products out there, almost 90% of consumers still owned a logoed writing instrument. With literally thousands to choose from all with a different fit, form, and function depending on use, let us help you pick out the most effective tool you can use, your writing instrument.
From bluetooth speakers to wearable technology to power banks and more, promotional technology products is one of the fastest growing categories. For marketers, having a strong technology promotional strategy is vital. Today’s adoption of technology sets you up perfectly to drive brand awareness with innovative, high-value technology products. Let your friends at BUCK help you curate the perfect assortment of technology related promotional products.
Who doesn’t enjoy getting a great mug?! Drinkware can fit mostly any marketers budget. From custom made coffee cups, can coolers, bpa free water bottles, glasses and travel mugs, you can find the perfect product to showcase your business. Like all promotional products, they’re only good if the end user actually uses it. Over 85% of baby boomers own a promotional drinkware product, 78% of consumers own a promotional drinkware product and they will generate almost 1,500 impressions, and last an average of 12 months.
According to PPAI (Promotional Products Association International), logoed mugs are more effective advertising than radio and television spots; 57% of people were able to recall the advertiser on a mug versus 32% of radio and 28% of TV.
Promotional drinkware should be a critical part of your promotional marketing budget.
Utilizing promotional products is a great way to expand your brand reach and a great way to keep you front and center with your customers. Whether it’s apparel, a pen, a keychain,a mug, or a technology product, branded merchandise brings awareness and has a more cost-effective return on investment per impression with a longer life cycle than almost any other advertising medium. As a full-service promotional products distributor and a proud member of the Advertising Specialty Institute. Our mission is to help you create long-lasting relationships for your clients and increase your exposure by customizing virtually any product through the power of your branded products.
Let BUCKAZ help you with designing and curating your program!
Clients’ employees can purchase a curated selection of company-branded apparel, gifts and promotional products and employees check out using their own payment method. Password protection keeps the store available to employees only.
These programs are a great method to motivate employees, and a Company Store can make the process easier for your clients. Assign points or dollar amounts and allow employees to pick their anniversary reward or gift from a list of pre-selected options based on your criteria.
You and your clients can use a Company Store to promote a special event or support a fundraising activity. Offer products branded with the event name and any sponsor logos and make the site temporary for a specific time frame.
Let us help you with employee appreciation as well as customer retention, acquisition, and appreciation. We enjoy making our customers look good!
About 53% of consumers have a more favorable opinion of an advertiser if the promotional product was made in the U.S. versus elsewhere. Also consider the cost gap between domestic items and cheaper China-made goods may narrow if tariffs eventually increase on Chinese imports in 2019. Plus, stateside-produced products offer cost stability – no up or down pricing based on tariff changes. Let the team at BUCKAZ Communications buy right!
Why is all this important? With a higher CPI than any other form of advertising consumers is nearly 2.5x more likely to have a positive opinion of a promotional product compared to internet advertising.
The promotional product industry consists of 40,546 companies, and 489,064 industry jobs and the largest. (Source: PPAI)
31% of consumers own a promotional bag. (Source: Sage Blog)
63% of people keep promotional hats because they are attractive. (Source: ASI Central)
90% of consumers report owning branded drinkware. (Source: ASI Central)
47% of consumers keep a promotional t-shirt for 2 years or longer. (Source: ASI Central)
A promotional calendar will generate around 850 impressions over its lifetime. (Source: ASI Central)
Contact us to help you convert more business or communicate your message more effectively.